Tim Roberts, VP Global Sales, PCI Pharma Services, talked with Salesforce recently about how we’re rapidly innovating to keep up with the “new normal,” increasing its efficiency and agility to bring life-changing therapies to patients faster.
With Salesforce in place, we have shortened the creation of clinical trial proposals from five days to just 30 minutes and from ten people to just one person. And this is just one of the many impressive ways we have empowered to embrace change, increase the speed to market for life-changing therapies, and put patients at the centre of everything we do.
Digital transformation has never been so significant. Accurate data and digitalisation can accelerate the speed pharmaceutical companies can react to patients and their needs. The future is patient-centric, and now is the time to get ready for it.